But don't just take our work for it:

Bayer CropScience Canada

Derrick Rozdeba, Manager, Integrated Communications

“Rare Method has been instrumental in strategizing and developing our online marketing programs. Their focus on measurement and analytics has been a great benefit to refining and improving all aspects of our marketing and communications as we strive to build the Best-in-Class marketing programs in our industry.”

SPORTCHEK

Adam Dorval, Digital Marketing Manager, The Forzani Group Ltd

“We were very pleased with the results from the Facebook Like campaign Rare Method ran for us. During the campaign we gained more than 60,000 new Likes. More than 70% of these came from ads developed through collaboration between Rare Method and our team. Thanks Rare Method!”

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Leadership

• Marty Park Chief Executive Officer

  CV: CEO, 18 years business experience.

  Favorite RM Campaign: I love the results we achieved in our Facebook campaign for Northland Village. We helped them gain more "Likes" than any other mall in Calgary. I've ran several businesses in my career and I know that building a contact list like that is absolutely invaluable.

  Advertising Likes: "The Most Interesting Man in the World" for Dos Equis: Funny. Smart. Made me love the brand. In fact, I'm thirsty right now.

  Great Moments: When I was 25 I poured my very paltry savings into opening a bar/restaurant. Five years later I sold my share for more than 20 times my investment. That was good ROI.

  Ad Advice: Put yourself in the shoes of your clients. As a longtime entrepreneur and operator of businesses in several market sectors I have a very keen understanding of the marketing needs of clients and, more importantly, what's at stake for them. This is why I think what we do at Rare Method is critical. You need to market your services to generate leads to sell to. If you don't, nothing else matters. Every other role in a company depends on what sales and marketing creates.

  More Ad Advice: Business is people. When I really started to understand that, business got better.

• Scott Hartley Director of Client Services

  CV: Director of Client Services, 15 years experience.

  Favorite RM Campaign: Our campaign for the Visit Salt Lake. So many tourism brands follow the same formula: pretty pictures of places and things + dramatic sound track = the standard "we have something for everyone" approach. But this campaign recognized common perceptions, or in this case, misperceptions and set out to change consumer behaviour.

  Advertising Likes: NFL Network's campaign for the 2012/13 broadcast schedule. Granted, they're only one of the latest to jump on the quirky spokesperson bandwagon, but c'mon, "...I've got a little ding dong for your liberty bell..." is just plain good writing.
  

  L'Odyssee de Cartier ad. Not just because of it's cinematography show of excellence, but because of what it said about the brand. Like it or not, and even through this global economic crisis, there is still a significant market of wealth for luxury brands like Cartier to cater to. And this effort basically gave the middle finger to all the other luxury brands that have been too afraid to speak unabashedly in a tone that is true to their consumers and their brand.

  Great Moments: My parents were in from Vancouver for Christmas and my dad and I took my four year old son to a World Junior Hockey Championships game. It was my son's first "big league" game and there was a moment that seemed as if it was an out of body experience - it was if I was an outsider looking at the three of us sitting there together, my son in awe of the game, my dad in awe of my son, and me in awe of this wonderful thing we call fatherhood.

  Favorite Ad Quotation: "Sometimes you will never know the value of a moment until it becomes a memory." - Dr. Seuss

  Ad Advice: The advent of digital mediums has led to a fragmented and transactional based marketing environment and has led many ad folks to predict the death of Brand. But in this era when ad budgets no longer represent the marketing power of a brand, and when open consumer conversations can carry more weight than a multi-national TV campaign, the brand experience must be delivered across all channels with relevance, transparency, and authenticity. Brand has never been more important than now.

• David Cree Director of Digital Services

  CV: Director of Digital Services. 10 years experience.

  Favorite RM Campaign: The one we're about to do for you... My greatest joy in this position is sitting down with clients and coming up with strategies that produce real results (AKA increasing your bottom line).

  Advertising Likes: Chipotle released a brilliant YouTube video a few years ago. Harnessing the vocal power and brand of Willy Nelson singing the iconic song from Coldplay, The Scientist, Chipotle released an animated video telling the story of agriculture and the food industry's demise into the industrial age. The video is touching and evokes an emotional response.

  Great Moments: Mother's Day Moment. We were working with a national franchise chain of florists that wanted to reach the online audience more effectively. We were able to dramatically increase traffic through 3 channels of online advertising: Google Search Results, Adwords and demographically targeted Facebook ads. Mothers were extremely happy all over Canada!

  Memorable Moment: The first time I saw a client come up number one in the search engines for multiple phrases. The reaction of the owner was jubilance, excitement about his business and thankfulness. Nothing beats that.

  Inspiring Advertising Story: I used to sell websites. That was it. Customers would come to the firm I was at frustrated that the website they built and paid for wasn't achieving any growth in their business and they now wanted a new website, better design etc... I hated selling a website that I knew wasn't the real answer; the real answer would be an online marketing strategy, including a well optimized website that would generate real leads for their business. I stopped selling websites and started helping businesses get results.

• Kevin Rosmanitz Associate Creative Director

  CV: Associate Creative Director. 8 years experience.

  Favorite RM Campaign: IMV Tribute Video. We needed to capture the story of Ivan and Maia Velev as a surprise for a gala event. The couple escaped from communist Bulgaria, with two kids, in a borrowed Lada that got sold off in France. And that's pretty much the tone of their life. 20 years later they're running a prominent oil and gas company with 800 employees. We interviewed people that have been along for the journey and wove together a story that captures the warmth and generosity of the couple, as well as their 'work hard, play hard' ethos. I hadn't even met them before the event but felt like I'd known them for years.

  Great Moments: Infiniti World's Fastest Hybrid. Our client was trying to elevate the perception of their brand to the same tier as the big guys. To help them out, we found a key stat where they rivaled Porsche and set up a race at a former Air Force Base in California. I suggested we make it look like a Porsche ad and then pull a bait and switch on the audience. It fired up some debate and racked up nearly 400,000 hits on YouTube in the first month. Suddenly people were talking about Porsche and Infiniti in the same breath.

  Inspiration: There is this Lance Armstrong commercial that Weiden+Kennedy did about ten years ago. It's him riding his bike all over with some nice music. He surges passed a train, leads a flock of geese, waves at some sick kids, outpaces charging buffalo, and hangs with a bunch of guys on Harleys. Final scene is a kid on a little bike trying to keep up. I love the storytelling in that ad - the metaphor, the point, and the heart in it. Makes me gooey every time I watch it.
  

  Memorable Moment: Honestly - and this might be cheesy - but anytime anyone has ever said, "we love it!", and you can see the enthusiasm shining in his or her eyes. They love something you made for them. How cool is that? Feels special every time. (awwwww...)

  Inspiring Advertising Story: Growing up, I wallpapered my room with ads torn out of cycling magazines. I don't think I even knew they were ads. They were glimpses into the attitude and character of the people I idolized and they had so much more feeling than a lot of the columns in the magazines. It dawned on me that writing long paragraphs might not be the best way to tell a story, and that you could do it with an image and two sentences, if you were clever. I would buy all the issues in a month and just read the ads. Actually, I still do that.

• Tyler Power Senior Art Director

  CV: Senior Art Director, 8 Years Experience

  Favorite RM Campaign: It came as a surprise to even me, but there's something about the Grand Wailea creative that always sticks out in my mind. Maybe it's my attachment to the Islands of Maui or maybe it the fact that I can appreciate the difficulty in tackling a campaign that markets a product that basically sells itself. The unique play on words and the simplicity of the campaign design speak volumes about the client and the kind of thinking that goes on behind these doors. Truthfully though I think my Favorite RM Campaign is still in the works.

  Advertising Likes: In this day and age we are surrounded by so many amazing campaigns with Apple's "Think different" ,Nike's "Just Do It" and the inspirational work that Dove does with "Real Beauty". But for me I always return to my childhood, for some reason nostalgia has always struck a chord with me and I'm a sucker for a catchy jingle. We need to bring back "Juicy fruit is gonna move you" and "double your enjoyment with Double Mint Gum". That stuff really sticks. Don't you agree?

  Inspiration: Inspiration comes from all around us, sometimes when you least expect it: my friends, my family, my colleagues, long nights in the office and long days on the river, fishing. It's often the simpler things in life. I take color palettes from the landscape around us, because no one has a better sense for color than Mother Nature, textures come to me on my walk to work or in the scenery of a road-trip. Inspiration comes from surrounding yourself with inspiring situations and inspiring people. From the real world.

  Favorite Ad Quotation: "Don't confuse legibility with communication. Just because something is legible doesn't mean it communicates and, more importantly, doesn't mean it communicates the right thing." - David Carson
  
  "Graphic Design will save the world right after rock and roll does"- David Carson
  
  "Real eyes, Realize, real lies." - Machinehead
  

  Ad Advice: At the end of the day make sure you enjoy what it is you do and take pride in what it is you've delivered. Design is design, whether it's for a global brand or for the mom and pop shop down the street. I believe everyone deserves good thinking and good design and there's no bigger reward for us creative types than handing over something to a client (big or small) and knowing by the look on their face that you've hit it out of the park. David Carson may have said "Design wont save the world, but we can most certainly make it a more beautiful place to live with it".