Hello!

Results. They’re what you want from your advertising, right? Then we encourage you to have a close look at Rare Method. Our motto is Results Rule. It means we will always choose strategies and executions that our expertise tells us will achieve the marketing results our clients seek. Yes, we love to do bold, innovative advertising, but we’re also fearless in sticking up for tried and true approaches. Whatever gets results. Do you feel the same way? Then please give us a call - or see our video to learn more.

 

New Client:

Retail and Services

Rare Method is the new agency of record for FYidoctors, a national optometry company. We’ll provide FYi with strategic and creative services to promote their offering of high tech, high quality, doctor-driven eye care. Our first project is phase one of their
new website.

More New Clients:

Destination and Hospitality

Thanks to our deep and long-time experience in the destination and hospitality market sectors we’ve nabbed a couple of great new clients. Rare Method is the advertising agency of record for the new Utah Museum of Natural History and we’ll be handling advertising work for the Waldorf Astoria chain’s Grand Wailea Resort in Maui. We’ll roll out new TV and print work for these fine destinations in the coming weeks.

Retail Expertise

In the past two years we’ve built a strong portfolio in the retail sector. Our work for Northland Village Mall helped them nab “Best Customer Service” gold at the ICSC Marketing Awards. Our work for Calgary Downtown has enhanced their stature as Calgary’s premier fashion destination. A Facebook campaign we did for Sport Chek helped them gain 60,000 new Likes. And we’ve helped drive shoppers to Bower Place Mall with multiple integrated campaigns.

Our Work

Scroll to see our best.

Scroll or click:

We have more where that came from

Please check back for updates as we add to our Archives.

But don't just take our work for it:

Bayer CropScience Canada

Derrick Rozdeba, Manager, Integrated Communications

“Rare Method has been instrumental in strategizing and developing our online marketing programs. Their focus on measurement and analytics has been a great benefit to refining and improving all aspects of our marketing and communications as we strive to build the Best-in-Class marketing programs in our industry.”

SportChek

Adam Dorval, Digital Marketing Manager, The Forzani Group Ltd

“We were very pleased with the results from the Facebook Like campaign Rare Method ran for us. During the campaign we gained more than 60,000 new Likes. More than 70% of these came from ads developed through collaboration between Rare Method and our team. Thanks Rare Method!”

Visit Salt Lake Billboards

Stigma, Schmigma.

Salt Lake City has a stigma. Too conservative. Too dull. Too beer-less. Our work for the Salt Lake Convention and Visitors Bureau could have ignored these perceptions – with eight ski resorts just minutes away, there’s plenty else to talk about – but we decided to take them on. On one hand we dispel the misconceptions (You can get a beer here!), on the other we embrace our “uniqueness.” Our tagline “Different by Nature” sums it up – with a nod to our natural wonders. Despite the recession, 2009 was a record year for tourism in SLC; we’ll take some of the credit. See more

Moxie's Dining Hot Spot Photo Collage

Fashionable Dining

Of course we included sumptuous food shots in our TV spot for Moxie’s, but if you want to motivate diners you have to create anticipation – and desire - for the whole experience of a night out. To achieve this result we picked award-winning filmmaker Jeth Weinrich as director and DOP for the spot. The high-style sexy sophistication of his videos for Dolce and Gabanna and Guess and the fluid story-telling he shows in his music videos were perfect for expressing the excitement of a great dining experience.

See the Commercial

Our Services

Our services include:

Strategy and Planning

Market research & competitive analysis. Marketing & communications planning.

Advertising & Brand Communication

Concepting, design & copywriting in all media.

Websites & Online Experiences

Websites. Applications. Video. Animation.

Analytics

Campaign and website analysis, reporting, and optimization.

Media

Integrated all-media strategy. Media buying. Search engine-, social media-, mobile-, & email-marketing.

More services
 

On Air Recording Studios

A division of Rare Method providing voice over recording, voice prompts, message on hold services, and more. Go to OnAir.ca

Utah State Fair Photo

from Our Archives

Pedro for Pitchman (And Napolean too)

The film Napoleon Dynamite wasn’t yet the t-shirt selling, catch phrase-generating, pop culture smash it eventually would become when we cast its stars, Jon Heder and Efren Ramirez, in these spots for the Utah State Fair. The characters Napoleon and Pedro were relatively unknown - and hardly anyone knew what a Liger was – but how could we not cast them? After all, nothing evokes the fun of a state fair like a couple of pimply, socially awkward, high school dorks, right?

Yes, this bit of wise casting - and the great scripts and art direction - is one of our proudest moments. See the campaign.

BTW, our casting eye was also pretty sharp when we cast a chicken leg, an ice cream bar and a corn dog - in speaking roles - for other memorable Utah State Fair ads.

See the Commercial

Calgary Parking Authority Bus Ad

Stall Victories

The primary objective of this campaign for the Calgary Parking Authority was to announce a service improvement. That's a win for parkers, right? But, since Calgary gained the dubious designation of "most expensive downtown parking in North America," price is what's really on people's minds. Our client is excruciatingly aware of this, but since rates are set by city hall, their hands are tied. Our new campaign is in the spirit of past ads that cheekily empathize with price-conscious drivers. If you can't give the people exactly what they want, at least make 'em smile.
See more

Our Company

Rare Method is a full-service advertising and marketing company with offices in Calgary and Salt Lake City. We’ve been operating since 1999.

Our motto is Results Rule. It means we will always choose strategies and executions – from ground-breaking to tried-and-true – that our expertise tells us will achieve the marketing results our clients seek. See our video to learn more about our work and approach.

If you represent a business organization with a marketing challenge or opportunity and you share our Results Rule thinking, please contact us for a quick response. Rare Method can operate as your agency of record, providing marketing and advertising strategy, account management, creative and technical services, and media planning; we also work on a per-project basis providing identity/logo development, smaller ad campaigns, presentations, videos, games, and more. We most often work with medium- to enterprise-size businesses, but we also welcome enquiries from start-ups and small organizations. We work with local (Calgary and Salt Lake City) and long-distance clients.

Rare Method’s subsidiary On Air Recording Studios offers a full range of audio production services.

Rare Method became a publicly traded company in 2001. We are listed on the TSX Venture Exchange under the trading symbol RAM. More investor information.

Meet Some of Our Best

  • Marty Park Chief Executive Officer

    CV: CEO, 18 years business experience.

    Favorite RM Campaign: I love the results we achieved in our Facebook campaign for Northland Village. We helped them gain more “Likes” than any other mall in Calgary. I’ve ran several businesses in my career and I know that building a contact list like that is absolutely invaluable.

    Advertising Like: “The Most Interesting Man in the World” for Dos Equis: Funny. Smart. Made me love the brand. In fact, I’m thirsty right now.

    Proud Moment: When I was 25 I poured my very paltry savings into opening a bar/restaurant. Five years later I sold my share for more than 20 times my investment. That was good ROI.

    Ad Advice: Put yourself in the shoes of your clients. As a longtime entrepreneur and operator of businesses in several market sectors I have a very keen understanding of the marketing needs of clients and, more importantly, what’s at stake for them. This is why I think what we do at Rare Method is critical. You need to market your services to generate leads to sell to. If you don’t, nothing else matters. Every other role in a company depends on what sales and marketing creates.

    More Ad Advice: Business is people. When I really started to understand that, business got better.

  • Jeff Olsen Chief Creative Officer

    CV: Creative Director. 20 years experience.

    Favorite RM Campaign: Our campaign for the Utah State Fair featuring Napoleon Dynamite and Pedro. People hate being 'sold,' but they never mind being entertained. Charm them a little and make them laugh. It's a spoonful of sugar and that makes the marketing message easier to swallow.

    Advertising Like: Apple’s Think Different. “Here’s to the crazy ones, the misfits, the rebels...” It still makes me cry if I watch it alone in the office when I’m working late at night.

    Inspired By: My Grandfather, Wendell J. Ashton. A true Renaissance man. Writer, producer, director, strategist, editor, account planner, salesman, artist. Plus, he got to work in the magic ‘Mad Men’ era of advertising.

    Favorite Ad Quotation: “In our rush to be social and interactive, let’s not forget to be interesting.” - Lee Clow

    Ad Advice: Effective marketing is simply great storytelling. No matter what the media flavor of the day, those who create a relevant and engaging message, that connects on an emotional level, will win.

  • Scott Townsend Director of Client Services - Salt Lake City

    Coming Soon!

  • Cherie Cohen Director of Client Services - Calgary

    CV: Director of Client Services. 16 years integrated Marketing, Advertising and Communications experience/fun!

    Favorite RM campaign: Calgary Parking Authority. Who could imagine such clever ideas would be used for parking? I love the clean green and mean copy lines and the punchy payoffs. And their logo – how smart is that?

    Advertising Likes: Smart. Funny. Compelling. Advertising that fully engages an audience, and evokes emotion. Advertising that is crystal clear when it comes to the product and the brand promise. A really good illustration of this is the DOVE campaign. It’s honest advertising that has deep substance and meaning and has gone a very long way in normalizing how women view ourselves.

    Great Moments: My career has had so many great moments, but maybe the proudest includes being part of the teams that launched the National Post and St. Joseph Media’s Wish Magazine. And my biggest thrill was presenting an exclusive Our Lady Peace concert for Rogers’ customers at Toronto’s Massey Hall.

    Inspiration: It may be unusual to hold an employer in high esteem, but while working at CIBC my boss was a true inspiration to me. He was a smart and savvy leader who taught me well and gave me just enough freedom to discover my limits and be expressive without embarrassing myself. In addition, he maintained good sound business ethics, a rarity in such an industry.

    Favorite Ad Quotation: “Snap! Crackle! Pop! Kellogg’s Rice Krispies

    Ad Advice: If you have your eye on a position in client services, here’s my advice. Stay focused, learn to be a good listener, always be true to yourself, have passion for what you do and work hard and play hard. Oh and organize, organize, organize.

  • Kevin Rosmanitz Creative Director

    CV: Creative Director. 12 years experience.

    Favorite RM Campaign: IMV Tribute Video. We needed to capture the story of Ivan and Maia Velev as a surprise for a gala event. The couple escaped from communist Bulgaria, with two kids, in a borrowed Lada that got sold off in France. And that’s pretty much the tone of their life. 20 years later they’re running a prominent oil and gas company with 800 employees. We interviewed people that have been along for the journey and wove together a story that captures the warmth and generosity of the couple, as well as their ‘work hard, play hard’ ethos. I hadn’t even met them before the event but felt like I’d known them for years.

    Personal Best: Infiniti World’s Fastest Hybrid. Our client was trying to elevate the perception of their brand to the same tier as the big guys. To help them out, we found a key stat where they rivaled Porsche and set up a race at a former Air Force Base in California. I suggested we make it look like a Porsche ad and then pull a bait and switch on the audience. It fired up some debate and racked up nearly 400,000 hits on YouTube in the first month. Suddenly people were talking about Porsche and Infiniti in the same breath.

    Advertising Like: There is this Lance Armstrong commercial that Weiden+Kennedy did about ten years ago. It’s him riding his bike all over with some nice music. He surges passed a train, leads a flock of geese, waves at some sick kids, outpaces charging buffalo, and hangs with a bunch of guys on Harleys. Final scene is a kid on a little bike trying to keep up. I love the storytelling in that ad - the metaphor, the point, and the heart in it. Makes me gooey every time I watch it.

    Memorable Moment: Honestly – and this might be cheesy – but anytime anyone has ever said, “we love it!”, and you can see the enthusiasm shining in his or her eyes. They love something you made for them. How cool is that? Feels special every time. (awwwww…)

    Inspiring Advertising Story: Growing up, I wallpapered my room with ads torn out of cycling magazines. I don’t think I even knew they were ads. They were glimpses into the attitude and character of the people I idolized and they had so much more feeling than a lot of the columns in the magazines. It dawned on me that writing long paragraphs might not be the best way to tell a story, and that you could do it with an image and two sentences, if you were clever. I would buy all the issues in a month and just read the ads. Actually, I still do that.

Calgary Parking Authority Bus Ad

Durham Jones & Pinegar

Top-tier Utah law firm Durham Jones & Pinegar asked Rare Method to create a new corporate branding look that would work across all their marketing materials. Strategically, D[J]P’s tagline, “Expertise. Vision. Integrity.” is the star of the campaign. Each sharply-designed execution features one element of the tagline and explains how D[J]P is able to deliver the benefits. Simple. Confident. A class act. (And the client is loving the results.)
See more

3M & RM From '98 to Now

Our most recent project for 3M is a video presentation application for the iPad. 3M Health's product and service offering is inherently complicated and can be difficult to understand. The videos we produced help 3M salespeople more easily explain their services, and great scripts, performances and strong production values make the content more engaging.

In our 12-year relationship with 3M we've pretty much done it all: brand advertising, trade show support, corporate collateral, web programs, product campaigns, direct mail and email campaigns, media planning and buying, and more. And whether it's a brochure or an iPad app, the challenges

have always been the same: Make highly technical content more engaging, and make complicated ideas more simple – for audiences from the "C" suite to administration.

See More

Contact Us

 
 
 

YYC Office

P
(403) 543-4500
F
(403) 532-3004
A
#500, 1812 4th Street SW
Calgary, AB
T2S 1W1
E

On Air Studios

P
(403) 543-3333
F
(403) 543-4525
A
804C – 16TH Ave SW
Calgary, AB
T2R 0S9
E

SLC Office

P
(801) 539-1818
F
(801) 539-8484
A
165 South Main Street Suite 300
Salt Lake City, UT
84111
E
V Chocolates Billboard & Packaging Photo

From Bean to Brand to Box to Billboard

We did it all for V Chocolates. Research (a lot of tasting, really), naming, brand position, package design, prints ads, billboards. And we did it fast. Less than six months from first meeting to first sale.

See More

Best Of...

TV Pride

Want big impact for your brand? It's hard to beat TV and video.

See some of our best

Best of TV filmstrip

Careers

Work with us

Rare Method invites inquiries from anyone interested in working with us - fulltime or on contract. If you are inquiring about a creative position (writer, designer, art director) please include work samples: industry and spec work on PDF or portfolio site.

Account Manager

As the Account Manager on the business, you will lead and manage agency resources to ensure the delivery of high quality service and advertising so that all client needs are met on time and on budget. This position also requires you to assist in developing short and long term communication strategies for the client.

Reports To: Director of Client Services

Responsibilities:

  • Ensure that all projects are executed to plan through managing the internal team, agency resources and workflow process
  • Under the supervision of the Director of Client Services you will provide clients with innovative short and long term strategic marketing guidance
  • Fully understand the clients business and maintain current industry knowledge
  • Assist in monitoring the competitive environment
  • Develop a positive and partnering relationship with all clients
  • Keep Director of Client Services informed of account activities
  • Take an active role building the clients business, generating new strategies and anticipating communication needs
  • Assist in building and championing integration of the business
  • Ensure that the agency team produces all client work with highest level of quality, ensuring that creative is on strategy
  • Write clear and concise briefs (creative and media)
  • Provide council to team and client on communication projects
  • Responsible for tracking fiscal budgets and internal budgets
  • Provides input into staffing plans, budgets and promotions
  • Take an active role in building a positive agency culture
  • Take an active role in developing all direct reports, providing mentorship and positive work environment
  • Assist in conducting performance reviews

Qualifications:

  • Minimum of 4-6 years experience in a client service role in an agency with a focus on digital and mass advertising or equivalent experience
  • Demonstrated creative and innovative thinker
  • Ability to write effective creative briefs and POV’S
  • Track record of building strong long term client relationships
  • Continually drive for results and highest quality standards
  • Highly developed interpersonal and communication skills
  • Ability to keep composure in high stress situations
  • Superior organizational and time management skills with a strong attention to detail
  • Demonstrated strategic thinker with ability to lead a business
  • Solid understanding of the creative process
  • Category experience a strong asset
  • Ability to design and deliver presentation with a creative flare
  • Proficient in full MS office suite of products
  • Post secondary education in marketing/advertising an asset
  • CAAP an asset

Does this sound like you? Are you ready for the next challenge in your career? Is this the job that you were born to do? Are you looking to become a team member in an amazing advertising agency? Talented candidates that are in search of a new challenge are encouraged to apply online or via e-mail at make_contact@raremethod.com. Please quote “Account Manager - Calgary” in the subject line of your e-mail. PLEASE apply via one method only! We truly appreciate everyone’s interest but only those selected for an interview will be contacted. We offer a competitive compensation package with enviable benefits and an extensive employee perks program. Pleae have a look through our website to learn more about us, our legacy and to see some of our great work.

More Apply

Account Coordinator

We’re seeking a highly ambitious Account Coordinator to work on a wide variety of very cool, hip and interesting agency client business. You’ll need to be sharp, resourceful, with a strong ‘can-do’ attitude. Your role is a critical one on our team as you’ll be assisting to create, execute and enhance the results-focused delivery of our agency client campaigns and initiatives. The Account Coordinator role is best suited to a highly motivated individual a keen interest in marketing, social media monitoring, special events and competitive analysis and other activities including, but not limited to website project management, online display development and maintenance, customer research. You’ll need to have 2-3 years small/medium agency experience, meaning that you’ll need to know how to do a BCR or a client status report or write a contact report, or ….

Reports To: Sr. Account Manager / Director of Client Services

Responsibilities:

  • Responsible for all campaign executions once the plan and concepts have been approved by the client
  • Act as a key resource to the internal account team and assist in the consistent delivery of client communications
  • Develop meeting agendas and prepare client meeting summary contact reports that are efficient and effective in capturing important messages and actions
  • Support the full Client Services in the development of credentials presentations, internal briefings, program executions, status updates, de-brief meetings, and/or corporate communications as required
  • Support the Client Service team in the administration, delivery and maintenance of required client documentation including contacts (service agreements), project scopes, client budgets, payment schedules, invoicing, change-orders, forecasts, reports, and surveys
  • Carry out relevant research and competitive analysis projects
  • Perform other support projects as assigned

Qualifications:

  • Minimum of 2-3 years experience in a client service role in an agency with a focus on digital and mass advertising or equivalent experience
  • Ability to work in a team environment demonstrating versatility
  • Strong communication skills, with a keen ability to support a larger team, with many competing priorities and moving parts
  • A positive attitude and commitment to always positively contribute and deliver results-focused work at all times
  • Demonstrated creative and innovative thinker
  • Ability to keep composure in high stress situations
  • Superior organizational and time management skills with a strong attention to detail
  • Solid understanding of the creative process
  • Proficient in full MS office suite of products
  • Post secondary education in Marketing/PR/Communications
  • CAAP an asset

Does this sound like you? Are you ready for the next challenge in your career? Is this the job that you were born to do? Are you looking to become a team member in an amazing advertising agency? Talented candidates that are in search of a new challenge are encouraged to apply online or via e-mail at make_contact@raremethod.com. Please quote “Account Coordinator - Calgary” in the subject line of your e-mail. PLEASE apply via one method only! We truly appreciate everyone’s interest but only those selected for an interview will be contacted. We offer a competitive compensation package with enviable benefits and an extensive employee perks program. Pleae have a look through our website to learn more about us, our legacy and to see some of our great work.

More Apply

Creative Director

Once upon a time you were a bright designer diligently putting in hours at some production house. After a few years it was discovered that you had insight into how everything fit together. Your talent and confidence took you to a place where clients and your team respected your ability to make the message shine. You could comfortably and clearly communicate a concept or rationale to whoever needed to hear it. In a sense, you’d arrived. So, now what? If you’re currently a CD or a Sr. Art Director that wants the next thing, here it is. Join us and help drive the business in a collaborative, all-media environment. We’re nice people and want you to be, too. Please respond with CV, a cover letter, and some work you’ve done.

More Apply

Sr. Art Director

You know what an Art Director at an all-media advertising and communications agency does, because you are one. Maybe you’d like to take your 8+ years of experience and be one here? You’re as good with ideas as you are with design and you’re totally at ease talking to clients. We have lots of new and cool work coming in, and we’re nice people who value quality, collaboration, and generally enjoying ourselves. Please respond with a CV, very charming cover letter, and a few work samples.

More Apply

Social Media Summer Intern

Our Calgary office is looking for a bright, hip, savvy social media summer intern who loves the internet and all things in the online space. You can work as a team player and have experience with community management on Facebook and Twitter, as well as additional social media networks. You’ll be actively performing a host of community engagement functions within our team, in addition to a variety of writing tasks.

A small stipend is available and the ideal candidates will be available to start May 1 and hang with our team until August 31. If this sounds like the ideal way to spend your summer, email your resume, some writing samples and all other relevant links to make_contact@raremethod.com

More Apply

Copywriter - Junior to intermediate

RM seeks a Junior to Intermediate Copywriter for our SLC office. The ideal candidate will have experience in traditional and online advertising and be able to write for all media. We covet versatility. And we need it in one person: an ad writer who’s quick with quips and concepts that sell; and a long-copy writer for web-content, brochures, annual reports, and well, whatever else we need.

In the morning you might work on a print and radio campaign, then brainstorm some witty online banners. After lunch you might write a script for a cool promo video and then cap the day pitching ideas for a viral video. Of course, there will also be days when you write bios, proof reports, and spend hours on body copy. With RM, you’ll get the opportunity to do a little bit of everything.

Responsibilities:

  • Take direction from the Creative Director and creative briefs, and develop engaging and effective copy concepts that fulfill the creative vision stated in the brief.
  • Collaborate with creative directors, copywriters, art directors and designers to develop ideas and concepts.
  • Write print ads, TV and radio commercials, online materials and other marketing deliverables.
  • Work with design team to ensure that copy tone and style is consistent with visual tone and that style and copy is successfully integrated into design deliverables .
  • Write clear, persuasive, accurate and original copy and content.
  • Proofread copy and content to check spelling and grammar.

Qualifications:

  • At least two years experience as a copywriter in an advertising or marketing agency.
  • A Strong Book.
  • Solid understanding of marketing and advertising principles.
  • Understanding of design, and an appreciation of the relationship between copy and visual elements.
  • Organized, highly motivated and detail oriented.
  • Ability to work on multiple projects simultaneously and meet strict deadlines.
  • Excellent communication and presentation skills.
  • Strong copy editing and proofing skills.
  • Ability to think critically and organize information for publication on the Web.
  • Strong collaborative skills and the ability to work well on teams.

Your inquiry should include:

  • A charming cover letter. (Please indicate if you are an ad writer or long-copy writer, or both.)
  • Samples - produced and/or spec work. Our system allows only two attachments, so append your samples (Pdfs, etc.) to your resume. Or, better still, provide a link to your personal sample site.

We look forward to reading from you.

More Apply

About Rare Method:
Rare Method (TSX: RAM) is a full-service advertising agency with offices in Calgary and Salt Lake City. We’ve been in business since 1999. We have special expertise in the online world where results can be known almost instantly. We carry the “Results Rule” thinking that has made us successful on the Web to our work in all media. It’s what makes us a little different. And, we think, a little better.

Best Of...

Poster Children

Eye-catching, compelling, and designed to sell: Our print and poster ads are emblematic of everything we do.

See more of our best

Logos

Investors

Rare Method has been a publicly traded corporation since 2001.
TSX-V: RAM

Sedar Info: The System for Electronic Document Analysis and Retrieval allows public access to Canadian securities information, including our own. See the Rare Method Sedar listing.

For more investor information or to request an investor presentation, please contact Marty Park, CEO at (403) 543-4500 (ext. 341) or via contact.

Dine Out Calgary posters

We took over the advertising for the Dine Out Calgary event in 2010. They had their best attendance ever.

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Best of Web

Best of Web Photo

Online Expertise

Though we’ve always been “full-service,” our Calgary office is often thought of as primarily a digital agency. No surprise. Our project list since 1999 is definitely web-heavy. And while it may leave the wrong impression of the actual breadth of our skills we’re proud of our digital reputation. It means the market knows that online is a true area of expertise for us – rather than something we picked up (or contracted out) along the way. Plus, when you work online where results can be known instantly, it sharpens your skills in all areas of marketing. See some sites that made our reputation: Go

Results Rule

Our Results Rule Rules

"Results Rule" is a lot about how we think: We're constantly focused on getting you the results you want. But it's also about what we think. Herewith, our ever-expanding collection of rules, maxims, bon mots, tips, and more.

The Power of Like Photo

Social Media Success

Everyone is clambering to make a marketing success out of Facebook. One thing for sure is you must attract people to your Facebook presence. An integrated campaign by Rare Method helped Northland Village gain more Facebook “Likes” than any other Calgary mall–including mega malls with exponentially larger marketing budgets.

The big benefit to the client is that all their Facebook “Likers” will get Northland Village posts on their news feed. It’s free advertising to a market proven to be interested in their offering. And hats off to Northland Village for capitalizing on their success. They’re keeping their new audience interested with

fun quizzes with prizes, mall updates and information, and valuable offers. That’s the “Power of Like.”

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Travel Aberta Photo

Budget cut. Results... up? This could be a problematic for an agency.

We love this story. After five years as Travel Alberta International’s digital agency (another agency handled the traditional side) we were the lead and sole agency for the 2009/10 winter campaign. That was the good news. The (seemingly) bad news was that the total campaign budget was significantly lower than the previous year’s. Getting the results the client wanted was going to be tough.

Our answer was a fully integrated campaign - web, online display, Facebook, search engine marketing, events, print, out of home, and restobar videos. The results? On a reduced budget we achieved a 42%

increase in site visits and exceeded the client’s target for leads delivered to resorts and other tourism operators.

So where’s the danger? Delivering better results with less budget could set a dangerous precedent. After all, for example, if a client got twice the results from half the budget they might think that halving the budget again might yield four times the results. And so on, and so on...

Want to lean more about how an integrated strategy and smart creative can help you make the most of your budget?

Contact Us