ADFARM AND RARE METHOD FORM EXCLUSIVE ALLIANCE
May 7, 2008

CALGARY May 7 /CNW/ –Rare Method today announced  the formation of  an exclusive alliance with AdFarm, a leading agricultural marketing and communications agency in North America. In this alliance, Rare Method will provide interactive services to AdFarm and their clients to meet the growing need for online marketing in the agriculture sector.

"This is a collaboration that will allow AdFarm to respond even more efficiently to our clients' needs in an extremely competitive marketplace," says Nolan Berg, CEO AdFarm. "Our focus continues to be solely concentrated on the North American agriculture sector, which includes agribusiness, food and rural development. With Rare Method on board, we will be expanding our reach even further."

Tom Short, President of Rare Method Interactive Corp., agrees. "Our combined skills create a powerful value proposition to agricultural organizations. The world is becoming smaller, more competitive and more digital so this strategic partnership will give AdFarm’s clients a distinct advantage."

Through this exclusive arrangement with Rare Method, AdFarm will work directly with Rare Method to add online marketing and web development solutions to its portfolio of services.

"AdFarm has always shown leadership in the agricultural market," says Berg. "This is a logical move that will ensure our clients continue to receive the best marketing strategies and solutions across all channels."

About AdFarm

AdFarm is one of North America's largest marketing and communications agencies focused exclusively on agriculture, with locations in Calgary, Guelph, Winnipeg, Kansas City and Fargo. AdFarm's client roster is comprised of businesses with expertise in crop protection, seed, fertilizer, farm equipment, livestock, animal health and genetics, finance and accounting, and agricultural retailing.
www.adfarmonline.com

About Rare Method Interactive Corp.

Rare Method (TSX-V: RAM) is a leading interactive marketing firm that designs, builds, implements and optimizes strategic interactive marketing programs that acquire, convert and retain customers. Rare Method offers a full range of interactive marketing services including interactive marketing strategies, creative development, technology development, implementation of interactive marketing programs and campaign optimization. Rare Method, which has offices in Calgary, Alberta and Salt Lake City, Utah, was recognized as Alberta's second fastest growing company by Alberta Venture magazine in 2007 and one of the top 25 employers in Canada in 2008 based on a study by the Queen's School of Business, Queen's Centre for Business Venturing and Hewitt Associates. www.raremethod.com

For further information:

Investors and Media: Mr. Tom Short, President, Rare Method, (403) 543-4500 or investors@raremethod.com

The TSX Venture Exchange has not reviewed and does not accept responsibility for the adequacy or accuracy of this release.