Rare Method helps build AOL’s international brand
February 12, 2008

CALGARY February 12 /CNW/ – Rare Method Interactive Corp. ("Rare Method") (TSX Venture Exchange, Tier 1 listed under symbol RAM), has provided AOL (America Online) with the next generation of the famous slogan “You've Got Mail” to serve their foreign markets. Rare Method’s audio group, On Air, was chosen for their engineering and multimedia localization skills, which are among the best in the industry.

“AOL is an iconic brand to work for in the digital space” highlights Tom Short, President of Rare Method, “being selected to handle this signature element of their brand and expand it to the entire world through our multi-language translation and digital audio service demonstrates the leadership Rare Method provides in the industry.”

Rich media is one of the fastest growing trends online. As connectivity and computer processing power improves around the world, rich media will be central to all online strategies. The ability to provide services in multiple languages is also essential as all organizations expand their services around the world.

About Rare Method Interactive Corp.

Rare Method (TSX-V: RAM) is a leading interactive marketing firm that designs, builds, implements and optimizes strategic interactive marketing programs that acquire, convert and retain customers. Rare Method offers a full range of interactive marketing services including interactive marketing strategies, creative development, technology development, implementation of interactive marketing programs and campaign optimization. Rare Method has offices in Calgary, Alberta and Salt Lake City, Utah and was recognized as Alberta's 2nd fastest growing company by Alberta Venture magazine in 2007.

For further information:

Investors and Media: Mr. Tom Short, President, Rare Method, (403) 543-4500 or investors@raremethod.com

The TSX Venture Exchange has not reviewed and does not accept responsibility for the adequacy or accuracy of this release.