Rare Method one of the Top 25 Employers in Canada
January 29, 2008

CALGARY January 29 /CNW/ – Rare Method Interactive Corp. ("Rare Method") (TSX Venture Exchange, Tier 1 listed under symbol RAM), is pleased to be named among the Top 25 Best Small and Medium Employers in Canada. Rare Method ranked 21st in Canada and was one of 4 Calgary Companies to receive this honor.

“We are extremely pleased to be recognized in this way” comments Tom Short, President of Rare Method, “In an incredibly difficult talent market we are able to attract and retain the best and brightest which allows us stay at the forefront of innovation in interactive marketing.”

“As well, the strategies and tactics that we use to create an exceptional work environment allow us to help our clients with similar challenges” Mr. Short explains, “Human Resource Management is fast becoming an important topic in strategic marketing and communication for all organizations”. 

Becoming a Top Best Small and Medium Employer is a very detailed and competitive process.  This national awards program recognizes top employers with between 50 and 400 employees. This study mirrors the renowned Best Employer in Canada initiative run by partner, Hewitt Associates; however, caters to smaller businesses.  The rankings are primarily determined using the results from Employee Opinion Surveys.  Here, 17 key engagement drivers are detailed and analyzed. The evaluation process also includes the assessment of organization practices and perspectives from the leadership team. This year, more than 150 companies across Canada registered to participate in the study. 

Study partners include Queen's School of Business, Queen’s Centre for Business Venturing and Hewitt Associates. More information about the Best Small & Medium Employers in Canada is available online at http://business.queensu.ca/qcbv/sme. 

About Rare Method Interactive Corp.

Rare Method (TSX-V: RAM) is a leading interactive marketing firm that designs, builds, implements and optimizes strategic interactive marketing programs that acquire, convert and retain customers. Rare Method offers a full range of interactive marketing services including interactive marketing strategies, creative development, technology development, implementation of interactive marketing programs and campaign optimization. Rare Method has offices in Calgary, Alberta and Salt Lake City, Utah and was recognized as Alberta's 2nd fastest growing company by Alberta Venture magazine in 2007.

For further information:

Investors and Media: Mr. Tom Short, President, Rare Method, (403) 543-4500 or investors@raremethod.com

The TSX Venture Exchange has not reviewed and does not accept responsibility for the adequacy or accuracy of this release.