Rare Method Leads the Way in E-Tourism

CALGARY January 18 /CNW/ – Rare Method Interactive Corp. ("Rare Method") (TSX Venture Exchange, Tier 1 listed under symbol RAM), and their premier tourism client, Travel Alberta, have been recognized as leaders in e-tourism. At the first ever Canadian e-tourism awards, Travel Alberta’s online programs received a Gold Medal for their Online Marketing Campaign in the Public Sector category and a Platinum Medal for the best overall online marketing campaign which included Large Private Sector, Public Sector and Small Private Sector.

“We are exceptionally proud of this accomplishment as this validates our efforts” comments Tom Short, President of Rare Method, “we have been working with Travel Alberta for several years with one goal in mind, to lead the way in online marketing for tourism.”

The campaign focused on SkiCanadianRockies.com, the website developed for skiers and snowboarders in Ontario, New York, California and Texas planning vacations in Alberta during the 2006-07 winter season. The site and online banner advertising featured digital “hosts,” who provided interactive dialogue with visitors. Social websites, including MySpace, YouTube and Flickr, were utilized to create awareness.

The six-month campaign more than doubled the targeted increase in click-throughs to partner web packages and generated a 126 per cent increase in sign-ups for Travel Alberta’s e-newsletter.

''These awards are recognition by our peers, partners and competitors from across the country that Travel Alberta produced the best online tourism marketing campaign in Canada,'' said Derek Coke-Kerr, managing director of Travel Alberta. ''We are all very proud of our team who were the drivers and innovators behind the Ski.CanadianRockies.com campaign.''

About Rare Method Interactive Corp.

Rare Method (TSX-V: RAM) is a leading interactive marketing firm that designs, builds, implements and optimizes strategic interactive marketing programs that acquire, convert and retain customers. Rare Method offers a full range of interactive marketing services including interactive marketing strategies, creative development, technology development, implementation of interactive marketing programs and campaign optimization. Rare Method has offices in Calgary, Alberta and Salt Lake City, Utah and was recognized as Alberta's 2nd fastest growing company by Alberta Venture magazine in 2007.

For further information:
Investors and Media: Mr. Tom Short, President, Rare Method, (403) 543-4500 or investors@raremethod.com Suite 500, 1812 4th Street SW, Calgary, Alberta T2S 1W1 www.raremethod.com