Unraveling the QR Code: To Use It or Not To Use It
By Van.HoangQR codes, aka Quick Response codes, are popping up in marketing campaigns all over the world. First cousin to the bar-code, QR codes are a graphical extension of a hyperlink stamped onto something physical. All SmartPhone users have to do to activate the QR code is to point their camera or scanner app at the QR code and click!
Mobile versus Retail: Why Retailers Need to Pay Attention to the New Mobile Trends
By CarlaYoungDon’t let the crowded malls fool you. Retailers have a lot more to worry about this year than a struggling economy. Now, thanks to ubiquitous smartphone technology, retailers have to contend with mobile shopping.
Take a look at the numbers and you will understand why so many storefronts donned 50% off signs well before Boxing Day. According to PayPal, 67% of consumers reported planning to engage in mobile shopping. The mobile shopping market is expected to hit $163 billion in worldwide sales by 2015 (ABI Research). Read More
Rare Method featured in Applied Arts
By Dave McKeanThe September 2010 issue of Applied Arts, Canada’s top design and advertising magazine, has a fine feature on Rare Method. There’s plenty of our work, plus coverage of our ongoing evolution and the benefits of our two-city, cross border structure. On newsstands. Take a glance here.
Email still top sharing tool
By Geoff PlewesDespite the ongoing trend towards leveraging new, social, web 2.0 technologies for marketing, email still holds strong as the leading information sharing tool online. This study seems contrary to a study from earlier this year that reported social networking had surpassed email usage. For the advertiser, I’d argue that on its own email is still more effective than any given social network. Read More