With that comes a lot of different perspectives, so we use our vision, our mission and our values to keep everyone singing off the same song sheet.
Our Vision
Our Mission
Our Values
Our Laws
Our Vision
“Changing perceptions towards interactive marketing” Most people relate or restrict interactive marketing to online marketing. Our vision is to change or expand this perception!
It’s really about “how” you do your marketing – not “where.”
Interactive marketing builds valuable relationships through interaction, regardless of the medium used to reach your audience.
The internet, wireless networks and other innovations are changing the world and how we communicate. Lifestyle patterns have changed, consumers are more informed and they’re demanding personalized attention, on their terms. Further changes in lifestyle patterns and additional technology advances are sure to come.
As a result, the effectiveness of traditional advertising is declining. It’s becoming more difficult for marketers to connect with their audience. Yet, they are demanding more accountability.
In today’s world, we must work harder and be more creative for our message to be noticed by the intended audience. To make a lasting impression, we need to motivate individuals to interact and provide them with a memorable experience. We need to embrace emerging media and current lifestyle patterns and fully integrate this knowledge into our strategies. We need to improve the way we use traditional marketing channels, such as radio, print and TV.
All marketing can and should be interactive. Even traditional media (TV, radio, print, billboard), if used strategically, can be used to prompt an interaction and engage an individual.
Prompting an interaction leads to engagement;
Engagement leads to an experience;
An experience leads to a brand connection;
A brand connection leads to a relationship; and
A relationship leads to results. Rare Method is a young company. We do not carry the baggage of “the way things used to be done.” We exist to promote and lead the changes in our industry and change the way our clients think about marketing, because these perceptions need to be advanced.
We challenge every medium to cause an interaction and engage an individual, on their terms. Once engaged, we focus on building the relationship.
To achieve our vision, we are educating and showing our clients how to achieve results with interactive marketing.
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Our Mission
“Forging valuable relationships”
We’re growing our business by developing mutually beneficial long-term personal and business relationships with our employees, clients, suppliers and investors.
Our growth enables us to cultivate and enhance our existing relationships. As a larger and more profitable company, we will provide: greater career opportunities and compensation for our employees, more comprehensive solutions and enhanced results for our clients, more business for our suppliers and a long-term financial return for our investors.
One-way relationships are generally short-term in nature. We’re developing valuable, mutually beneficial and long-term relationships with our stakeholders. And we’re committed to building a community and forging valuable relationships with like-minded and inspired individuals.
In our community:
We seek employees that believe in our vision and values and are willing to do what it takes to achieve our goals. In return, we will do our best to challenge you, provide you with long term stability, personal growth and leadership required for you to succeed both personally and professionally.
We seek clients that are open to the potential of interactive marketing, that challenge us, that appreciate the value of what we do and that are willing to pay us fair value for our services. In return, we commit to using our skills and resources to help you achieve your business and personal goals.
We seek suppliers that share our vision and follow through on their commitments. In return, we commit to appreciate and respect you and recognize you as a partner. We seek investors that are patient, have confidence in our management team and see the long-term potential in our industry. In return, we will strive to reward your patience with an above average long-term return on your investment.
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“Innovation, Authenticity, Commitment and Fun”
We have a small set of core values and beliefs that guide our team on our journey to achieve our vision.
We believe in:
Innovation
It takes innovation to achieve lasting success. We live in a rapidly changing world. We believe that continuous improvement is necessary to achieve lasting success for ourselves and our clients.
Authenticity
It takes authenticity to build something real and original. We believe that honesty, integrity, respect, appreciation and trust are required to build something real and original; from a lasting relationship to great company. We believe in keeping things real, by keeping things simple.
Commitment
It takes commitment to forge valuable relationships. We believe that work ethic, reliability, loyalty and responsibility are necessary to build a lasting relationship with our clients. We believe in saying what we will do, and doing what we say.
Fun
Having fun keeps us engaged and gives us the energy to do great things for our clients. We take an engaged, passionate and energetic approach to everything we do.
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Rare Method Law of Marketing #1
EVERY ACTION MUST RESULT IN A POSITIVE REACTION
To Rare Method and our clients, the term “interactive marketing” means more than online or digital communications. It means that regardless of the medium, every piece of communication must be interactive.It must cause a reaction.In other words, it must provoke thought, direct action and get results.
Rare Method Law of Marketing #2
ADVICE IS ONLY ADVICE WHEN IT’S UNBIASED
Rare Method works in every discipline, in every medium. Which gives us a unique 360° position within an often-segmented industry. We look at all media and recommend the best solution based on our client’ best interests. This contrasts with traditional shops that naturally steer clients into media in which they specialize. Not because they are the best media, but because they are the only media they technically know.
Rare Method Law of Marketing #3
IMAGE ADVERTISING IS DEAD
Rare Method believes advertising can no longer afford to loll around in newspapers, be wallpaper on billboards on serve as the mosaic of the airwaves. In this decade of tight budgets, every message an organization pushes into the world, regardless of its medium, must be accountable and provide a return on investment.
Rare Method Law of Marketing #4
EFFECTIVE COMMUNICATION IS NEVER CREATED IN A VACUUM
Rare Method clients are involved throughout the whole strategic and creative development process. We employ a true partnership system with frequent strategic and creative "loop" sessions, in which clients are brought in early to discuss ideas and thinking, provide input and deal with concerns. This process gives clients ownership of the work developed for them. Therefore, they are involved and not surprised.
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