Hello!

Results. They’re what you want from your advertising, right? Then we encourage you to have a close look at Rare Method. Our motto is Results Rule. It means we will always choose strategies and executions that our expertise tells us will achieve the marketing results our clients seek. Yes, we love to do bold, innovative advertising, but we’re also fearless in sticking up for tried and true approaches. Whatever gets results. Do you feel the same way? Then please give us a call - or see our video to learn more.

New Client:

Retail and Services

Rare Method is the new agency of record for FYidoctors, a national optometry company. We’ll provide FYi with strategic and creative services to promote their offering of high tech, high quality, doctor-driven eye care. Our first project is phase one of their
new website.

More New Clients:

Destination and Hospitality

Thanks to our deep and long-time experience in the destination and hospitality market sectors we’ve nabbed a couple of great new clients. Rare Method is the advertising agency of record for the new Utah Museum of Natural History and we’ll be handling advertising work for the Waldorf Astoria chain’s Grand Wailea Resort in Maui. We’ll roll out new TV and print work for these fine destinations in the coming weeks.

Retail Expertise

In the past two years we’ve built a strong portfolio in the retail sector. Our work for Northland Village Mall helped them nab “Best Customer Service” gold at the ICSC Marketing Awards. Our work for Calgary Downtown has enhanced their stature as Calgary’s premier fashion destination. A Facebook campaign we did for Sport Chek helped them gain 60,000 new Likes. And we’ve helped drive shoppers to Bower Place Mall with multiple integrated campaigns.

Our Work

But don't just take our work for it:

Bayer CropScience Canada

Derrick Rozdeba, Manager, Integrated Communications

“Rare Method has been instrumental in strategizing and developing our online marketing programs. Their focus on measurement and analytics has been a great benefit to refining and improving all aspects of our marketing and communications as we strive to build the Best-in-Class marketing programs in our industry.”

SportChek

Adam Dorval, Digital Marketing Manager, The Forzani Group Ltd

“We were very pleased with the results from the Facebook Like campaign Rare Method ran for us. During the campaign we gained more than 60,000 new Likes. More than 70% of these came from ads developed through collaboration between Rare Method and our team. Thanks Rare Method!”

Stigma, Schmigma.

Salt Lake City has a stigma. Too conservative. Too dull. Too beer-less. Our work for the Salt Lake Convention and Visitors Bureau could have ignored these perceptions – with eight ski resorts just minutes away, there’s plenty else to talk about – but we decided to take them on. On one hand we dispel the misconceptions (You can get a beer here!), on the other we embrace our “uniqueness.” Our tagline “Different by Nature” sums it up – with a nod to our natural wonders. Despite the recession, 2009 was a record year for tourism in SLC; we’ll take some of the credit. See more

Fashionable Dining

Of course we included sumptuous food shots in our TV spot for Moxie’s, but if you want to motivate diners you have to create anticipation – and desire - for the whole experience of a night out. To achieve this result we picked award-winning filmmaker Jeth Weinrich as director and DOP for the spot. The high-style sexy sophistication of his videos for Dolce and Gabanna and Guess and the fluid story-telling he shows in his music videos were perfect for expressing the excitement of a great dining experience.

See the Commercial

Our Services

Our services include:

Strategy and Planning

Market research & competitive analysis. Marketing & communications planning.

Advertising & Brand Communication

Concepting, design & copywriting in all media.

Websites & Online Experiences

Websites. Applications. Video. Animation.

Analytics

Campaign and website analysis, reporting, and optimization.

Media

Integrated all-media strategy. Media buying. Search engine-, social media-, mobile-, & email-marketing.

More services

On Air Recording Studios

A division of Rare Method providing voice over recording, voice prompts, message on hold services, and more. Go to OnAir.ca

from Our Archives

Pedro for Pitchman (And Napolean too)

The film Napoleon Dynamite wasn’t yet the t-shirt selling, catch phrase-generating, pop culture smash it eventually would become when we cast its stars, Jon Heder and Efren Ramirez, in these spots for the Utah State Fair. The characters Napoleon and Pedro were relatively unknown - and hardly anyone knew what a Liger was – but how could we not cast them? After all, nothing evokes the fun of a state fair like a couple of pimply, socially awkward, high school dorks, right?

Yes, this bit of wise casting - and the great scripts and art direction - is one of our proudest moments. See the campaign.

BTW, our casting eye was also pretty sharp when we cast a chicken leg, an ice cream bar and a corn dog - in speaking roles - for other memorable Utah State Fair ads.

See the Commercial

Stall Victories

The primary objective of this campaign for the Calgary Parking Authority was to announce a service improvement. That's a win for parkers, right? But, since Calgary gained the dubious designation of "most expensive downtown parking in North America," price is what's really on people's minds. Our client is excruciatingly aware of this, but since rates are set by city hall, their hands are tied. Our new campaign is in the spirit of past ads that cheekily empathize with price-conscious drivers. If you can't give the people exactly what they want, at least make 'em smile.
See more

Our Company

Rare Method is a full-service advertising and marketing company with offices in Calgary and Salt Lake City. We’ve been operating since 1999.

Our motto is Results Rule. It means we will always choose strategies and executions – from ground-breaking to tried-and-true – that our expertise tells us will achieve the marketing results our clients seek. See our video to learn more about our work and approach.

If you represent a business organization with a marketing challenge or opportunity and you share our Results Rule thinking, please contact us for a quick response. Rare Method can operate as your agency of record, providing marketing and advertising strategy, account management, creative and technical services, and media planning; we also work on a per-project basis providing identity/logo development, smaller ad campaigns, presentations, videos, games, and more. We most often work with medium- to enterprise-size businesses, but we also welcome enquiries from start-ups and small organizations. We work with local (Calgary and Salt Lake City) and long-distance clients.

Rare Method’s subsidiary On Air Recording Studios offers a full range of audio production services.

Rare Method became a publicly traded company in 2001. We are listed on the TSX Venture Exchange under the trading symbol RAM. More investor information.

Meet Some of Our Best

  • Marty Park Chief Executive Officer

    CV: CEO, 18 years business experience.

    Favorite RM Campaign: I love the results we achieved in our Facebook campaign for Northland Village. We helped them gain more “Likes” than any other mall in Calgary. I’ve ran several businesses in my career and I know that building a contact list like that is absolutely invaluable.

    Advertising Like: “The Most Interesting Man in the World” for Dos Equis: Funny. Smart. Made me love the brand. In fact, I’m thirsty right now.

    Proud Moment: When I was 25 I poured my very paltry savings into opening a bar/restaurant. Five years later I sold my share for more than 20 times my investment. That was good ROI.

    Ad Advice: Put yourself in the shoes of your clients. As a longtime entrepreneur and operator of businesses in several market sectors I have a very keen understanding of the marketing needs of clients and, more importantly, what’s at stake for them. This is why I think what we do at Rare Method is critical. You need to market your services to generate leads to sell to. If you don’t, nothing else matters. Every other role in a company depends on what sales and marketing creates.

    More Ad Advice: Business is people. When I really started to understand that, business got better.

  • Jeff Olsen Chief Creative Officer

    CV: Creative Director. 20 years experience.

    Favorite RM Campaign: Our campaign for the Utah State Fair featuring Napoleon Dynamite and Pedro. People hate being 'sold,' but they never mind being entertained. Charm them a little and make them laugh. It's a spoonful of sugar and that makes the marketing message easier to swallow.

    Advertising Like: Apple’s Think Different. “Here’s to the crazy ones, the misfits, the rebels...” It still makes me cry if I watch it alone in the office when I’m working late at night.

    Inspired By: My Grandfather, Wendell J. Ashton. A true Renaissance man. Writer, producer, director, strategist, editor, account planner, salesman, artist. Plus, he got to work in the magic ‘Mad Men’ era of advertising.

    Favorite Ad Quotation: “In our rush to be social and interactive, let’s not forget to be interesting.” - Lee Clow

    Ad Advice: Effective marketing is simply great storytelling. No matter what the media flavor of the day, those who create a relevant and engaging message, that connects on an emotional level, will win.

  • Scott Townsend Director of Client Services - Salt Lake City

    Coming Soon!

  • Geoff Plewes Director of Client Services - Calgary

    CV: Director of Client Services. 14 years multidisciplinary advertising experience.

    Favorite RM campaign: 2009/10 Travel Alberta Winter Campaign: Half the budget as the previous year and we achieved greater results. The creative was noted by media partners, event partners, and peers as some of the best executions they’d ever seen. And after six years leading TAI’s online campaigns, finally leading their integrated campaign was especially gratifying.

    Advertising Likes: As the target audience I like anything that makes me laugh–through pure comedic talent or a touch of absurdity – like Huggies “Oh Crap!” and “Live Poo Free” ads.

    As an ad man I like what works, what engages, and what defies categorization. This (very) long form Johnny Walker Keep Walking piece reinforces the brand’s values in ways no other medium could.

    Great Moments: Discovering my publication in the National Library Archive. Every time a get a hand written thank you card from a junior employee. Not having used my 15 minutes yet.

    Inspiration: A drive for success in business and a passion for creative storytelling. Nothing can motivate, inform, and entertain like a good story – no matter what the medium.

    Favorite Ad Quotation: “Every great account person has the soul of a creative.” - Luke Sullivan

  • Dave McKean Creative Director

    CV: Creative Director. Copywriter. 15 years experience in all media.

    Favorite RM campaign: Some of the online banners we did for Travel Alberta International. Fun and engaging and the click-through rates were off the chart. AIDS Calgary identified that edgy stuff would appeal to their target audience so we did a (sort of NSFW) campaign that parodied fire safety posters. One of them promoted condom use with the old line “Stop, Drop, and Roll” (you figure it out).

    Advertising Likes: Almost anything by the legendary Neil French. He’s sold cargo-ships of products using acres of smart, entertaining copy that has the nerve to talk about actual features and benefits. I love great “image” advertising and visual gags, but sometimes you get the idea in this business that our number job is to save people from reading more than eight words strung together. But people actually like to read. They just don’t like to read fluff.

    Proud Moment: I used to write comic strips for The Simpsons. In one I had Krusty the Clown doing a guest role on the British soap opera Coronation Street. All he did was sit in the pub and order a pint – it was just a cameo. The comic ran in the Times of London; I like to think that some Brits thought that was pretty cool.

    Ad Advice: Ad advice: Always deliver killer creative. Or killer uncreative. Whichever will get the best results.

  • Steve Pearson Creative Director

    CV: Creative Director. Art director. 20 years experience.

    Favorite RM Campaign: Downtown Calgary rebrand - The Original Dining, Shopping and Entertainment Destination. The springboard for the concept was the work of Saul Bass, one of my all-time design heroes. I did the illustrations myself. We wanted the posters to ooze “collectible” instead of “adziness”. It worked. An architecture firm asked for 30 copies for the team that worked on one of buildings shown on the poster.

    Personal Best: Theatre Calgary 2002/2003 season poster series. The campaign referenced classical poster designs of the 20th century – my longtime inspirations. It won Anvil awards for Best Poster Series and Best Art Direction. It still ranks as one of Theatre Calgary’s best-remembered seasons.

    Advertising Like: An unintentionally hilarious Saskatchewan Pork Producers billboard. The copy was “Pork. The one you love.” Looks fine in print, but say it out loud… This is why you need an agency that is a true partner and always has your back.

    Memorable Moment: I did a billboard for a home builder that said “56’ X 28’ X 38’ …Nice. Really well built homes.” An older gent complained that the ad was sexist.

    Inspiring Advertising Story: Even at five years of age I knew I would make my living drawing things. At the time I didn’t even know advertising existed. Needless to say, I’m glad it does, or I’d be doodling in my basement and working at McDonalds.

Durham Jones & Pinegar

Top-tier Utah law firm Durham Jones & Pinegar asked Rare Method to create a new corporate branding look that would work across all their marketing materials. Strategically, D[J]P’s tagline, “Expertise. Vision. Integrity.” is the star of the campaign. Each sharply-designed execution features one element of the tagline and explains how D[J]P is able to deliver the benefits. Simple. Confident. A class act. (And the client is loving the results.)
See more

Our most recent project for 3M is a video presentation application for the iPad. 3M Health's product and service offering is inherently complicated and can be difficult to understand. The videos we produced help 3M salespeople more easily explain their services, and great scripts, performances and strong production values make the content more engaging.

In our 12-year relationship with 3M we've pretty much done it all: brand advertising, trade show support, corporate collateral, web programs, product campaigns, direct mail and email campaigns, media planning and buying, and more. And whether it's a brochure or an iPad app, the challenges

have always been the same: Make highly technical content more engaging, and make complicated ideas more simple – for audiences from the "C" suite to administration.

See More

Contact Us

 
 
 

YYC Office

P
(403) 543-4500
F
(403) 532-3004
A
#500, 1812 4th Street SW
Calgary, AB
T2S 1W1
E

On Air Studios

P
(403) 543-3333
F
(403) 543-4525
A
804C – 16TH Ave SW
Calgary, AB
T2R 0S9
E

SLC Office

P
(801) 539-1818
F
(801) 539-8484
A
165 South Main Street Suite 300
Salt Lake City, UT
84111
E

From Bean to Brand to Box to Billboard

We did it all for V Chocolates. Research (a lot of tasting, really), naming, brand position, package design, prints ads, billboards. And we did it fast. Less than six months from first meeting to first sale.

See More

Best Of...

TV Pride

Want big impact for your brand? It's hard to beat TV and video.

See some of our best

Best of TV filmstrip

Careers

Work with us

Rare Method invites inquiries from anyone interested in working with us - fulltime or on contract. If you are inquiring about a creative position (writer, designer, art director) please include work samples: industry and spec work on PDF or portfolio site.

Senior Writer

You know what a senior writer at an all-media advertising and communications agency does, because you are one. Maybe you’d like to be one here. We have lots of new and cool work coming in. And we’re nice people who value quality, collaboration, and generally enjoying ourselves. As long as we stay on budget. Please respond with CV, very charming cover letter and a few work samples.

More Apply

Intermediate Designer

We are seeking a passionate, highly skilled, versatile, really nice, designer with 5+ years agency experience. We work in all media at Rare Method. In the morning you might work on a poster layout, then brainstorm witty ambient campaign concepts with the team. After lunch it could be a website design, graphics for a video, a couple of logos, and a quick business card. In return you’ll get a competitive salary, mentoring from a very nice, very experienced Creative Director, and positive work environment. Oh, and we are collaborative bunch, so fit is very important. Please respond with a link to your portfolio site or pdfs.

More Apply

Account Director

The Account Director is responsible for managing and growing client relationships; providing overall direction and leadership; and facilitating communication between clients and internal teams. The Account Director is a senior strategist who leads their team on the ground and balances their time in managing new business. This leader understands how to build a motivated and multi-disciplinary team, and brings a structured approach to business and client services that reflects the culture and capabilities of Rare Method.

Position Summary:

  • Primary role is to direct all aspects of their Client Services team.
  • Builds internal team, sets tone, manages performance.
  • Develops client relationships.
  • Delivers on targets & business objectives.
  • Contributes to knowledge sharing.
  • Balances client and company needs.
  • Advocate of company values and guidelines.
  • Spends majority of time managing but develops skills and knowledge.
  • Conducts performance reviews.
  • Evaluates quality of work of team members.
  • Evaluates teamwork, initiative, work ethic, vibe.
  • Negotiates financial & operating metric targets with Executive.
  • Strong marketing, communication, technology experience and orientation.
  • Oversee the management of the team including strategic and operational planning, fiscal oversight and organizational policies and procedures.
  • Motivates people, works and leads in a team environment and has experience in developing strategic marketing plans.
  • Ensures effective communication and promotes a sense or participation and involvement.
  • Direct the organization with the objectives of maximizing financial growth, increasing client base, establishing short-term and long-range objectives.
  • Representing the company to potential clients and the general public.

Supervisory Responsibilities:

  • Work with creative leaders to ensure creative achieves clients goals.
  • Ensure Account/Project managers execute on deliverables, provide client feedback and communicate timelines to client.
  • Provide leadership to client team members.
  • Provide leadership on project teams as applicable.
  • Participation in recognition of team members through Kudos system.

Essential Functions:

      Knowledge in the following areas:
    • Branding and Advertising
    • Internet and Interactive Marketing
    • In-depth knowledge of multiple industries
  • Ability to deal with others with tact and good judgment.
  • Ability to react quickly, assess, and implement solutions.
  • Ability to work independently from a remote/home office.

Educational requirements:

  • University degree in Business, Communications or relevant field. Strong oral and written communication and presentation skills required.
  • MBA desired but not required.

Experience requirements:

  • 8+ years of Account Management experience in an, Advertising, or consulting disciplines.
  • Demonstrated understanding of Brand Development, Online Marketing, Content Management, Analytics, and Internet technologies for marketing.
  • Proven competencies in managing complex teams and client relations.

Communication requirements:

  • Facilitates team motivation and team leadership skills.
  • Outstanding attention to detail.

More Apply

Account Manager

As the Account Manager on the business, you will lead and manage agency resources to ensure the delivery of high quality service and advertising so that all client needs are met on time and on budget. This position also requires you to assist in developing short and long term communication strategies for the client.

Responsibilities:

  • Ensure that all projects are executed to plan through managing the internal team, agency resources and workflow process
  • Under the supervision of the Director of Client Services you will provide clients with innovative short and long term strategic marketing guidance
  • Fully understand the clients business and maintain current industry knowledge
  • Assist in monitor the competitive environment
  • Develop a positive and partnering relationship with all clients
  • Keep Director of Client Services informed of account activities
  • Take an active role building the clients business, generating new strategies and anticipating communication needs
  • Assist in building and championing integration of the business
  • Ensure that the agency team produces all client work with highest level of quality, ensuring that creative is on strategy
  • Write clear and concise briefs (creative and media)
  • Provide council to team and client on communication projects
  • Responsible for tracking fiscal budgets and internal budgets
  • Provides input into staffing plans, budgets and promotions
  • Take an active role in building a positive agency culture
  • Take an active role in developing all direct reports, providing mentorship and positive work environment
  • Assist in conducting performance reviews

Qualifications:

  • Minimum of 3-6 years experience in a client service role in an agency with a focus on digital and mass advertising or equivalent experience
  • Demonstrated creative and innovative thinker
  • Ability to write effective creative briefs and POV’S
  • Track record of building strong long term client relationships
  • Continually drive for results and highest quality standards
  • Highly developed interpersonal and communication skills
  • Ability to keep composure in high stress situations
  • Superior organizational and time management skills with a strong attention to detail
  • Demonstrated strategic thinker with ability to lead a business
  • Solid understanding of the creative process
  • Category experience a strong asset
  • Ability to design and deliver presentation with a creative flare
  • Proficient in full MS office suite of products
  • Post secondary education in marketing/advertising an asset
  • CAAP an asset

Does this sound like you? Are you ready for the next challenge in your career? Is this the job that you were born to do? Are you looking to become a team member in an amazing advertising agency? Talented candidates that are in search of a new challenge are encouraged to apply online or via e-mail at make_contact@raremethod.com. Please quote “Account Manager - Calgary ” in the subject line of your e-mail. PLEASE apply via one method only! We truly appreciate everyone’s interest but only those selected for an interview will be contacted. We offer a competitive compensation package with enviable benefits and an extensive employee perks program. Pleae have a look through our website to learn more about us, our legacy and to see some of our great work.

More Apply

Contract Writers

Our Calgary office is building a list of go-to contract writers for both advertising and long-copy assignments. We invite inquiries from grizzled (and non-grizzled) vets and rookies alike. Applicants must reside in the Calgary area – we want to be able to meet with you face-to-face.

Ad Writers:

You must be quick with clever quips and concepts, AND (we know this sounds quaint) understand how to write copy that sells.

Long-copy Writers:

For Web content, brochures, annual reports, etc. You must be able to adhere to stuffy corporate standards AND (same as for the ad folks) understand how to write copy that sells.

Your inquiry should include:

  • A charming cover letter. (Please indicate if you are an ad writer or long-copy writer, or both.)
  • Samples - produced and/or spec work. Our system allows only two attachments, so append your samples (Pdfs, etc.) to your resume. Or, better still, provide a link to your personal sample site.

We look forward to reading from you.

More Apply

Copywriter - Junior to intermediate

RM seeks a Junior to Intermediate Copywriter for our SLC office. The ideal candidate will have experience in traditional and online advertising and be able to write for all media. We covet versatility. And we need it in one person: an ad writer who’s quick with quips and concepts that sell; and a long-copy writer for web-content, brochures, annual reports, and well, whatever else we need.

In the morning you might work on a print and radio campaign, then brainstorm some witty online banners. After lunch you might write a script for a cool promo video and then cap the day pitching ideas for a viral video. Of course, there will also be days when you write bios, proof reports, and spend hours on body copy. With RM, you’ll get the opportunity to do a little bit of everything.

Responsibilities:

  • Take direction from the Creative Director and creative briefs, and develop engaging and effective copy concepts that fulfill the creative vision stated in the brief.
  • Collaborate with creative directors, copywriters, art directors and designers to develop ideas and concepts.
  • Write print ads, TV and radio commercials, online materials and other marketing deliverables.
  • Work with design team to ensure that copy tone and style is consistent with visual tone and that style and copy is successfully integrated into design deliverables .
  • Write clear, persuasive, accurate and original copy and content.
  • Proofread copy and content to check spelling and grammar.

Qualifications:

  • At least two years experience as a copywriter in an advertising or marketing agency.
  • A Strong Book.
  • Solid understanding of marketing and advertising principles.
  • Understanding of design, and an appreciation of the relationship between copy and visual elements.
  • Organized, highly motivated and detail oriented.
  • Ability to work on multiple projects simultaneously and meet strict deadlines.
  • Excellent communication and presentation skills.
  • Strong copy editing and proofing skills.
  • Ability to think critically and organize information for publication on the Web.
  • Strong collaborative skills and the ability to work well on teams.

Your inquiry should include:

  • A charming cover letter. (Please indicate if you are an ad writer or long-copy writer, or both.)
  • Samples - produced and/or spec work. Our system allows only two attachments, so append your samples (Pdfs, etc.) to your resume. Or, better still, provide a link to your personal sample site.

We look forward to reading from you.

More Apply

About Rare Method Interactive Corp.
Rare Method (TSX-V: RAM) is a leading interactive agency that designs, builds, implements and optimizes strategic interactive marketing programs that acquire, convert and retain customers. Rare Method offers a full range of interactive marketing services including interactive marketing strategies, creative development, technology development, implementation of interactive marketing programs and campaign optimization. Rare Method, which has offices in Calgary, Alberta and Salt Lake City, was recognized as Alberta's second fastest growing company by Alberta Venture magazine in 2007 and one of the top 25 employers in Canada in 2008 based on a study by the Queen’s School of Business, Queen’s Centre for Business Venturing and Hewitt Associates.

Best Of...

Poster Children

Eye-catching, compelling, and designed to sell: Our print and poster ads are emblematic of everything we do.

See more of our best

Logos

Investors

Rare Method has been a publicly traded corporation since 2001.
TSX-V: RAM

Sedar Info: The System for Electronic Document Analysis and Retrieval allows public access to Canadian securities information, including our own. See the Rare Method Sedar listing.

For more investor information or to request an investor presentation, please contact Marty Park, CEO at (403) 543-4500 (ext. 341) or via contact.

Dine Out Calgary posters

We took over the advertising for the Dine Out Calgary event in 2010. They had their best attendance ever.

See more

Best of Web

Best of Web Photo

Online Expertise

Though we’ve always been “full-service,” our Calgary office is often thought of as primarily a digital agency. No surprise. Our project list since 1999 is definitely web-heavy. And while it may leave the wrong impression of the actual breadth of our skills we’re proud of our digital reputation. It means the market knows that online is a true area of expertise for us – rather than something we picked up (or contracted out) along the way. Plus, when you work online where results can be known instantly, it sharpens your skills in all areas of marketing. See some sites that made our reputation: Go

Results Rule

Our Results Rule Rules

"Results Rule" is a lot about how we think: We're constantly focused on getting you the results you want. But it's also about what we think. Herewith, our ever-expanding collection of rules, maxims, bon mots, tips, and more.

Social Media Success

Everyone is clambering to make a marketing success out of Facebook. One thing for sure is you must attract people to your Facebook presence. An integrated campaign by Rare Method helped Northland Village gain more Facebook “Likes” than any other Calgary mall–including mega malls with exponentially larger marketing budgets.

The big benefit to the client is that all their Facebook “Likers” will get Northland Village posts on their news feed. It’s free advertising to a market proven to be interested in their offering. And hats off to Northland Village for capitalizing on their success. They’re keeping their new audience interested with

fun quizzes with prizes, mall updates and information, and valuable offers. That’s the “Power of Like.”

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Budget cut. Results... up? This could be a problematic for an agency.

We love this story. After five years as Travel Alberta International’s digital agency (another agency handled the traditional side) we were the lead and sole agency for the 2009/10 winter campaign. That was the good news. The (seemingly) bad news was that the total campaign budget was significantly lower than the previous year’s. Getting the results the client wanted was going to be tough.

Our answer was a fully integrated campaign - web, online display, Facebook, search engine marketing, events, print, out of home, and restobar videos. The results? On a reduced budget we achieved a 42%

increase in site visits and exceeded the client’s target for leads delivered to resorts and other tourism operators.

So where’s the danger? Delivering better results with less budget could set a dangerous precedent. After all, for example, if a client got twice the results from half the budget they might think that halving the budget again might yield four times the results. And so on, and so on...

Want to lean more about how an integrated strategy and smart creative can help you make the most of your budget?

Contact Us